Information is Key; it remains a vital fabric in our social ecosystem. Misinformation, on the other hand, poses a great threat; especially in a world where the media and our access to smart devices further amplify the impact of information, or misinformation, at the same speed. Such is the power we now wield just by owning an internet connected mobile device and access to various social media apps. Do we show enough responsibility for wielding such power? Are we aware, historically, what measure of divisiveness,…Continue Reading “The Social Web and the Fight Against Fake News”

Instant messaging has gotten more “instant” since the days when tools such as the yahoo messenger was the preferred (often, the only available) tool for interpersonal communication on the web. These days, the proliferation of mobile technology, coupled with myriad instant messaging apps at our fingertips has greatly increased our options on mobile. There are currently over 4 billion people on earth who chat on mobile. The most popular IM tool in Nigeria for example (the Whatsapp messenger) is being used by millions of smart-phone…Continue Reading “The Unspoken Danger of IM (Instant Messaging) Apps”

With Facebook’s Mark Zuckerberg envisioning Telepathy in communication as the future of digital communication,  we are to graduate from what we can achieve with our various social media communication tools now, to actually being able to “share our thoughts”, sharing bits of information between minds (without any actual physical bridge). This, in so many ways, will be a groundbreaking step in digital communication, if it ever happens. Zuckerberg expressed no doubts however when he detailed his take on the progression of digital communication saying ,…Continue Reading “Telepathy: The future of Digital Communication?”

…So, your brand is looking to activate social media platforms in order to create awareness and improve sales? Well, you are not alone. Millions of brands and businesses, both old and new, are looking this direction as well. Marketers all over the world have increased marketing budgets, leaving over 70% of it for social media and web marketing. These days, very few businesses are not utilizing one form of digital marketing or the other. The advantages of using social media platforms for marketing cannot be…Continue Reading “Great Content Marketing?: Mesh Great Content with the Right Influencers”